In the News

Irving Consumer Products Announces Expansion and Construction of New Tissue Production Plant in Macon, Georgia
Aug 09, 2017
Macon, Georgia – Irving Consumer Products is pleased to announce the expansion of its United States business operations with the construction of a new $400 million state-of-the-art tissue plant in Macon, Georgia. The new plant will create over 200 jobs and allow the company to double its ThruAir Dry capacity, increasing it by 75,000 tonnes, the equivalent of 15 million cases. More >>

"We’re pleased to be expanding our business in the United States. We’re excited by the opportunity in Macon and in Georgia. We’re looking forward to building a strong relationship with the wonderful people of this community,” says Robert K. Irving, President of Irving Consumer Products. “Selecting Macon for our new facility provides us with an opportunity to establish a footprint in a region that has proven itself as being a strong supporter of business. It will allow us to reach key markets, and will help to continue to drive our growth." Mr. Irving further adds, "This expansion is possible because of the commitment of our employees, customers and suppliers. It is their support that has allowed us to grow and expand."



Pictured with the rendering of the new Irving Consumer Products plant in Macon, Georgia, from left to right are: Vice President U.S. Business Operations, Bill Hart; General Manager, Irving Consumer Products, Tim Baade; Co-Chief Executive Officer of J.D. Irving, Limited, James D. Irving; Co-Chief Executive Officer of J.D. Irving, Limited and President of Irving Consumer Products, Robert K. Irving; Governor of the State of Georgia, Nathan Deal; U.S. Secretary of Commerce, Wilbur Ross, Mayor of Macon-Bibb, Robert Reichert; Commissioner, Georgia Economic Development Commission, Pat Wilson.

"We welcome Irving Consumer Products to Georgia and appreciate the company’s significant investment here," said Governor Nathan Deal. "Georgia’s top-ranked business climate continues to attract international manufacturing leaders and drive investment opportunities across the state. The jobs created at this facility will provide meaningful opportunities in the Macon community while utilizing our robust logistics infrastructure to reach its customer base more efficiently. Ultimately, Georgia’s ongoing success is the result of partnerships like these, and Irving Consumer Products is a welcome addition to our winning team."

"The more we learned about the Irving family companies, the more we knew they would make great corporate partners here in Macon-Bibb County," says Mayor Robert Reichert. "They will be a great addition to our entire region, especially with their policy of putting families first and history of giving back to the communities where they’re located."

"We are elated to be selected as the location for Irving Consumer Products’ new plant in North America. Irving’s strategic vision and long-range planning match those we have developed for the sustained growth of our community," said Cliffard Whitby, Chairman of the Macon-Bibb County Industrial Authority (MBCIA). "The decision of Irving to locate in Macon-Bibb County demonstrates MBCIA, together with the support of our local governments, has the right model, infrastructure, and workforce to fulfill its mission to foster economic development, job creation, and a high quality of life for our community."

"The Macon Water Authority is pleased to play an integral role in Irving Consumer Products’ decision to locate its new facility in Macon-Bibb County," said Sam Hart Sr., Chairman of the Macon Water Authority. "Irving and MWA share mutual core values of providing our customers with outstanding value and service, now and for many years to come."

Engineering and planning for the facility is well underway. Construction will begin this summer and will be completed in 2019 and is estimated to provide 1,000,000 person hours of work. At the height of construction, over 540 people will be working on-site.

In November 2016, Irving Consumer Products announced the purchase of a new ThruAir Dry machine, which will be installed at the new facility in Macon.

About Irving Consumer Products
Irving Consumer Products is one of North America's leading manufacturers of household paper and baby diaper products. Irving Consumer Products companies include Irving Tissue and Irving Personal Care. Irving Tissue produces premium household store brand paper products for many of North America's top retailers, in addition to some of the top-selling tissue brands in the marketplace. Irving Personal Care is the only manufacturer of baby diapers and training pants in Canada. Using state-of-the-art equipment and technology, they produce premium quality private label products for major North American customers. Read more at www.irvingconsumerproducts.com.

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For further information please contact:
Mary Keith, VP of Communications
J.D. Irving, Limited
Cell: 506-650-8209
Email: keith.mary@jdirving.com

Interested in applying for a job at this location?
Visit explore.icpcareers.com

Interested in becoming a supplier? Email georgiaproject@irvingconsumerproducts.com

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Tiger Towel Wins over Super Bowl Audiences in Canada!
Mar 14, 2016
We all know how many eyeballs the “big game” draws in North America. But it can be argued that just as many of those eyes are there for the commercials as well. This year Bell media and Toronto based research firm Brainsights wanted to see if that’s true and which ads garnered the most attention. More >>

Bell Media and Brainsights recorded the brain activity of 54 Canadian adults as they watched the game. Brainsights used portable brain wave readers, or electroencephalograms for the experiment. Participants were measured in two pubs so as to capture their reactions in a natural viewing environment.

Electroencephalograms scan brain wave activity every two milliseconds, measuring brainwaves and yielding a score that includes attention and alertness, emotional connection and encoding to memory.

According to the results, 14 of the top 20 ads that aired during the broadcast were from advertisers that were exclusive to the Canadian broadcast.

Here’s the exciting part, the commercial that sparked the highest levels of attention, emotional connection and memory retention, according to the research was ROYALE®’s “Tiger Towel Food Truck.” The spot had a 37% higher score than the advertising average for the CTV broadcast.

Now that’s a roaring success! << Less

Irving Nature Park –Saint John, New Brunswick
Dec 11, 2015
Gulf of Maine Visionary Award (1993) by the Gulf of Maine Council for the Irving Nature Parks protection of aquatic habitat. More >>

The Irving Nature Park played a significant role in our designation as a Gold Leaf Winner of the Canadian Council of Ecological Areas (CCEA) in 1997

Ducks Unlimited Canada presented the Irving Nature Park with a Conservation Service Award in 2001 for outstanding contributions to the cause of wildlife habitat conservation and protection of waterfowl.

J.D. Irving, Limited won the special Department of Tourisms Minister’s Award for Tourism Excellence (2004) in recognition of the company’s extensive contribution to the tourism industry. The Irving Nature Park was named as one of the companies sites that was recognized in this award.

The Irving Nature Park became certified as a Bay of Fundy Recommended Experience in 2007 by the Bay of Fundy Tourism Partnership having undergone training sessions and scrutiny of the Partnership’s Mystery Shoppers and tourism consultants.

In 2007, the Irving Nature Park received the City of Saint John 2007 Environment Award from Mayor and Council.

In 2007, the park was voted one of the Saint John’s 12 wonders by Fusion Saint John. We were ranked 4th.

In December of 2008, the park was awarded the 2009 Expert’s Choice Award from the provincial Department of Tourism.

In 2008 we were recognized for our participation in the Green Network Cleanup.

In 2009 we were awarded the 2010 Expert’s Choice Award from the provincial Department of Tourism

In 2009 we received a certificate of appreciation from Monarch Watch for the establishment of New Brunswick’s First Monarch Waystation.

In 2010 we have been recognized as being a part of the Stonehammer Geo-park.

Gulf of Maine Industry Award (2010) by the Gulf of Maine Council for the Irving Nature Park for heightening public awareness of the Bay of Fundy coastal ecosystem.

In 2011 the Park was designated as Canada’s First Urban Star Park by the Royal Astronomical Society of Canada - a result of its focus on bringing astronomy to the public by hosting events and delivering tours for well over 15 years.

In 2013, The Greater Saint John Tourism Commission bestowed the Trip Advisor Award for Best Attraction to the Irving Nature Park.

In 2015, Hospitality Saint John presented the Irving Nature Park with its CBC’s Top Attraction Award << Less

Another Purrrfectly Award Winning Idea for ROYALE!
Nov 15, 2015
We’re proud to announce that The OscPurrs Microsite received a SILVER in the 2015 Summit International Awards. More >>

The Oscars is one of the biggest events of the year and competition for advertisers to break through creatively is intense. We’re happy to say once again ROYALE® has. We’re proud to announce that The OscPurrs Microsite received a SILVER in the 2015 Summit International Awards.

Every year the Summits receive submissions from companies and individuals from more than 50 countries around the world. This international competition gives organizations the opportunity to submit a project brief paired with creative samples that demonstrate the strategic thinking behind their idea. With the elements in the brief, experienced industry professionals put themselves into the position of the target audience and determine to what degree the execution was effective. This stringent evaluation criteria and blind judging process, ensures only those organizations whose work exemplifies the best in their class are awarded one of their prestigious crystal awards. << Less

Readers Digest
Nov 13, 2015
ROYALE wins Readers Digest award More >>

Since 2008, Readers Digest has conducted a Trusted Brand survey in which Canadians are asked to vote for the brands they trust the most across 40 categories ranging from consumer packaged goods to financial institutions and retailers.

We're proud to announce ROYALE® was the 2015 winner for Bathroom Tissue. << Less

Launch of ROYALE Velour
Apr 23, 2015
Introducing Plush And Thick ROYALE Velour! More >>

ROYALE® introduces their first TAD (Through Air dried) bathroom tissue to rave reviews. The new process in which Velour is made makes it incredibly soft and thick, hypoallergenic and septic safe, so customers can trust it will be gentle on their families and the environment. << Less

ROYALE Tiger Towel Wins 2015 PAC Global Leadership Award
Apr 23, 2015
Moncton - Pigeon Brands and ROYALE Tiger Towel recently received recognition for their new paper towel packaging from Packaging Consortium and captured a GOLD PAC Global Leadership Award - Brand & Identity. More >>

PAC Global Leadership Awards give industry-based, peer recognition for excellence in all formats of packaging, in branding and graphic design, in technical aspects and in sustainability. The PAC Packaging Competition is the longest running competition in North America. Entrants include brand owners, branding and design agencies, package container and technology processors, and raw material manufacturers. << Less

Nashwaak Valley School to unveil new $20,000 outdoor classroom
Nov 07, 2014
St Marys school winner of the 2014 MAJESTA Trees of Knowledge Competition -On November 7th, staff and students from Nashwaak Valley School will celebrate the unveiling of their new $20,000 outdoor classroom, the first prize in the 2014 MAJESTA Trees of Knowledge Competition. Providing multiple unique learning spaces, the new outdoor classroom will feature a covered seating area with a chalkboard, as well as a presentation circle, weather centre and music station to encourage creativity outdoors.The school rallied community support to garner the most online votes and beat out nine other finalist schools from across Canada during the competition. More >>

During the event, media will see students and teachers interacting in the new outdoor classroom and taking part in educational activity stations. Media will also have the opportunity to speak with teachers, students and parents, as well as program partners from Tree Canada and Focus on Forests.

Where
Nashwaak Valley School
742 Rte. 628 Durham Bridge Hwy
St Marys, New Brunswick
E6C 1N6
The celebration activities will take place at the new outdoor classroom located by the school playground.

When
Friday, November 7, 2014
8:45AM - 9:05AM Opening Ceremonies

Speakers include:
- NAME, Principal, Nashwaak Valley School
- Charmainne King, Brand Manager, MAJESTA®
- Jeff Levesque, TITLE, Tree Canada,
- Jessica Kaknevicius, TITLE, Focus on Forests


9:10AM - 2:00PM Students will rotate through 3 activity stations utilizing the outdoor classroom. Activities include Canvas Art Wall Painting, Make Your Own Macaroni Trees, and It's Story Time!

More Info
The MAJESTA® Trees of Knowledge Competition was launched in 2011 in partnership with Tree Canada and Focus on Forests to help schools take learning outdoors by creating inspiring and interactive spaces for students to learn about nature, the environment and sustainability. Since then, Canadians have cast almost 750,000 votes to help four schools bring their own outdoor classroom to life. The winning schools include St. Paul Elementary School (Beaconsfield, QC), Central Elementary School (Swift Current, SK), and Nashwaak Valley School (Durham Bridge, NB).

About MAJESTA®
MAJESTA®, the soft and green choice for household paper products, offers an innovative line of e·z flush bathroom tissue that provides the perfect balance of softness and flushability. MAJESTA® e·z flush breaks down quickly in water, making it ideal for homes with low flow and dual flush toilets. Learn more at www.majesta.com.

MAJESTA® products are made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 900 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., the company's forests are also certified under the Forest Stewardship Council (FSC). Part of the J.D. Irving Group of Companies, a family business in operation for more than 132 years, MAJESTA's head office is located in Dieppe, New Brunswick.

The MAJESTA® promise: We plant three trees for every one we use to produce MAJESTA® products. Both soft and green, MAJESTA® delivers the softness you can feel and feel good about.

About Tree Canada
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas.

About Focus on Forests
Focus on Forests provides hands-on activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Focus on Forests is a program of the Ontario Forestry Association. Together with Tree Canada, these two groups have combined their efforts to bring this forest education program to a Canada-wide audience and highlight the value that Focus on Forests plays in introducing forests to Canadian classrooms. This exciting new partnership is supported by Irving Consumer Products, the makers of MAJESTA® household paper products.

For more information:
Sheri Papps/Jillian Tanouye
Paradigm Public Relations
spapps@paradigmpr.ca / jtanouye@paradigmpr.ca
416-203-2223 << Less

Tiger Strong, Tiger Clean™ Tiger Towel Takes SILVER!
Oct 01, 2014
The old adage, "life can be a jungle" certainly must have resonated with the judges as our ROYALE Tiger Towel television commercial earned SILVER in the 2014 Summit International Awards. More >>

Every year the Summits receive submissions from companies and individuals from more than 50 countries around the world. This international competition gives organizations the opportunity to submit a project brief paired with creative samples that demonstrate the strategic thinking behind their idea. With the elements in the brief, experienced industry professionals put themselves into the position of the target audience and determine to what degree the execution was effective. This stringent evaluation criteria and blind judging processes, ensures only those organizations whose work exemplifies the best in their class are awarded one of their prestigious crystal awards.

To watch our award winning Tiger Towel spot CLICK HERE << Less

Nashwaak Valley School Winner of the Fourth Annual MAJESTA Trees of Knowledge Competition and a $20,000 Outdoor Classroom
May 17, 2014
Canadians from coast to coast cast their votes over a four week period to determine the fate of the 2014 MAJESTA Trees of Knowledge competition. Nashwaak Valley School in Durham Bridge, NB was the lucky recipient of a $20,000 outdoor classroom sponsored by MAJESTA, Tree Canada and Focus on Forests. More >>

Jim Schedler, Vice President of Marketing for MAJESTA®, expressed his appreciation to all those involved as he congratulated the school on their win. "This competition wouldn't be what it is without all the hard work and participation of the finalist schools and we want to thank every teacher, student and parent who took part. We also want to thank Canadians from across the country for coming together to help these schools realize their dream of taking learning outdoors."

Opening in November 2014, Nashwaak Valley's new outdoor classroom - featuring a covered seating area with a chalkboard, a presentation circle, weather centre and music station - will enhance the existing school grounds and allow students and the community to explore nature together, a perfect transition into 21st century learning.

Nashwaak Valley School inspired votes by creating their own mascot and gathering support from within their community: local grocery stores, farmer's markets, malls, home shows... even City Hall. Local businesses had a hand in the success as well, promoting the competition in newsletters, advertising and posters throughout the community.

"It's an amazing feeling knowing our school's vision will become a reality and that our goal of obtaining an outdoor classroom will be fulfilled. We are thankful to the Nashwaak Valley community... We also want to thank MAJESTA® for this awesome experience," said Jacqueline Firlotte, Principal of Nashwaak Valley School.

Other top finalists include Glashan Public School from Ottawa, ON ($5,000), David Suzuki Secondary School from Brampton, ON ($3,000) and école Alternative Le Baluchon de Laval from Laval, Quebec ($2,000). Glashan Public School was also the winner of the Most Creative Idea Award ($3,000).

The MAJESTA® Trees of Knowledge competition will open again in early September. For more information, visit www.majestatreesofknowledge.ca.

About MAJESTA®:
MAJESTA® is a Canadian manufacturer of household paper products, including e·z flush bathroom tissue. This soft, two-ply product breaks down quickly in water, making it ideal for homes with low flow and dual flush toilets that use less water. MAJESTA® also plants three trees for every one that is used to make its products. You can feel good knowing that MAJESTA® is e·z on the environment. Learn more at www.majesta.com.

About Tree Canada:
Tree Canada is a not-for-profit, charitable organization that encourages Canadians to plant and care for trees in rural and urban areas by providing education, technical assistance, resources and financial support.

About Focus on Forests:
Focus on Forests provides hands-on activities and support materials to assist teachers of all grade levels. Together with Tree Canada, they bring their forest education program to a Canada-wide audience and highlight the value of introducing forests to Canadian classrooms.

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ROYALE Unleashes Newest Family Member & Charitable Partnership with New Tiger Towels
Oct 16, 2013
- Tidy up the jungle inside any home with ROYALE's new multipurpose towel - it has tiger strength and heart - DIEPPE, NB (October 16, 2013) - The newest member of the ROYALE feline family has come roaring into the Canadian market with the launch of Tiger Towels, a soft, strong and thirsty multipurpose paper towel. Now prowling the shelves of retailers across the country, the launch also marks the start of a new partnership between ROYALE and PANTHERA, the world's leading wild cat conservation organization, which works in partnership with Save the Tiger Fund to conserve the world's remaining 3,200 wild tigers. More >>

"We are extremely proud to announce our new partnership with PANTHERA through Save the Tiger Fund, which lets us directly contribute to the preservation of tigers and their habitats worldwide," said Gary MacIntosh, director of marketing, ROYALE® Canada. "During our research as we developed the Tiger Towel concept, we were shocked to learn that tigers are now an endangered species. Given the majestic beauty of our new brand ambassador, we felt a responsibility to ensure future generations will grow up in a world with tigers. We hope this partnership helps raise awareness and interest for tiger conservation among Canadians."

As a proud partner, ROYALE® will donate $40,000 to the fund as well as provide ongoing support to raise awareness and increase fundraising efforts throughout 2014, including, online and social media support, retail point of sale material and community events.

"Right now, there are fewer than 3,200 tigers remaining in the wild. One of the world's most iconic species is near extinction because of rampant poaching for the illegal wildlife market," said Andrea Heydlauff, vice president, PANTHERA. "Panthera and our partners are working tirelessly in the field to stop tiger poaching, and protect their prey and habitats across Asia, so these animals can live in the wild forever. Tiger conservation is a global issue and what tigers need to survive is for the world to care. This is why we are delighted to have ROYALE® on board to help raise awareness and support of our programs in Canada and beyond to ensure a future for wild tigers."

ROYALE® Tiger Towels are available now at retailers across Canada starting at $7.99. Using the latest in Thru-Air Dried (TAD) technology ROYALE® Tiger Towels deliver a soft, strong and more absorbent paper towel. Dye and fragrance-free, Tiger Towels were launched in handy half sheets to accommodate both small and large clean-ups and come with an absorbency guarantee so Canadians can be confident they will do the job every time.

About ROYALE®
For 50 years, ROYALE® has been a fixture in Canadian bathrooms. Today, the tradition continues throughout the entire home as ROYALE® is Canada's only consumer household paper brand that markets a full line of products, including bathroom tissue, facial tissue, paper towels, and napkins. The entire ROYALE® family of products is made by Irving Tissue, a proudly Canadian company committed to producing quality tissue products through responsible forest management. Learn more at royale.ca.


About Panthera
Panthera, founded in 2006, is the world's leading organization devoted exclusively to the conservation of wild cats and their ecosystems. Utilizing the expertise of the world's premier cat biologists, Panthera develops and implements global conservation strategies for the largest, most imperiled cats - tigers, lions, jaguars and snow leopards. Representing the most comprehensive effort of its kind, Panthera works in partnership with local and international NGOs, scientific institutions, local communities and governments. Learn more at panthera.org.

About Save the Tiger Fund
Established by the National Fish and Wildlife Foundation in 1995, Save the Tiger Fund (STF) sponsors effective efforts to stop the killing of wild tigers and enable wild tigers to recover and flourish. With an emphasis on engaging local people as partners, STF has invested in more than 300 projects in 13 tiger-range countries to reduce and eliminate threats to wild tigers and create favorable conditions for their conservation. Learn more at savethetigerfund.org.

For more information contact:
Sheri Papps / Jillian Turgeon
Paradigm Public Relations
spapps@paradigmpr.ca / jturgeon@paradigmpr.ca
416-203-2223

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Panthera Save the Tiger Fund
Oct 16, 2013
ROYALE Tiger Towel is very pleased to partner with PANTHERA'S Save the Tiger Fund, one of the world's most influential tiger conservation organizations. More >>

With only 3,200 tigers remaining in the wild, the goal of PANTHERA'S Save the Tiger Fund is to protect the world's endangered tigers from poaching and to conserve their natural habitats.

As a proud partner of this conservation effort, ROYALE® will be contributing to the Fund, and will provide ongoing support to raise awareness and promote fundraising efforts.

"The tiger is one of the world's most iconic and recognizable species but it's teetering on the brink of extinction," says Andrea Heydlauff, PANTHERA's Vice President.

"Tiger conservation is a global issue and what tigers need to survive is for the world to care. That is why we are delighted to have ROYALE® on board to help raise awareness in Canada and beyond, and build the needed support for our programs to ensure a future for wild tigers."

"We are very pleased that the ROYALE® Tiger Towel Cub will be an ambassador for this great cause," says Gary MacIntosh, Director of Marketing with ROYALE® Canada. "When we selected our tiger cub ambassador we were unaware of the current plight of tigers. As we learned more about conservation efforts, we felt a responsibility to assist so that future generations will be able to appreciate the majesty of these great animals."

To learn more about PANTHERA'S Save the Tiger Fund, and what you can do to help, please visit http://www.panthera.org/programs/tiger/save-tiger-fund

Watch for the ROYALE® Tiger Towel Cub on the ROYALE® Kittens Facebook page at https://www.facebook.com/RoyaleKittensChatons << Less

Canadians Team up with Tree Canada, MAJESTA and Telus to Help Plant 13,000 Trees as Part of the National Tree Day Challenge
Sep 25, 2013
- Canada's official day to celebrate trees is today - September 25, 2013 - OTTAWA, ON (September 25, 2013) - Canadians were up to the challenge as they came together to help plant 13,000 trees as part of the National Tree Day Challenge. Throughout August and September, Canadians were challenged to organize planting events in their community or show their support by planting a virtual tree online. For every virtual tree, Tree Canada, MAJESTA and TELUS will plant a real one, bringing the total number of trees planted to 13,000. More >>

The National Tree Day Challenge is part of Tree Canada, MAJESTA® and TELUS' efforts to raise awareness for National Tree Day and encourage Canadians to plant trees in their own community.
"We want to thank everyone who showed their support and helped us reach our goal of planting thousands of trees across Canada," said Mike Rosen, President, Tree Canada. "We can't think of a better way to recognize National Tree Day and couldn't have done it without the support of Canadians from coast-to-coast and our great partners at MAJESTA® and TELUS."

The official kick-off to National Tree Day is happening today at 10:00 a.m. in Ottawa at Vincent Massey Park. During the event, local schools, families and individuals will take part in games, educational activities and tree plantings to celebrate the day. Local dignitaries will also join in the celebration, including Royal Galipeau, MP for Ottawa-Orléans.

"As you know, National Tree Day is a celebration of our forests and trees — and their importance to the quality of life in cities, towns and villages throughout Canada," said Royal Galipeau, MP, Ottawa-Orléans.

"Trees are a big part of what makes this country - the best in the world - so special."

About National Tree Day
Created in 2011 through a private members motion in the House of Commons, National Tree Day now occurs on the Wednesday of National Forest Week each September. National Tree Day encourages Canadians to get together to celebrate and appreciate the great benefits that trees provide, including clean air, wildlife habitat, reducing energy demand and connecting people with nature. For more information on National Tree Day, please visit nationaltreeday.ca.

About Tree Canada
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas. Learn more at treecanada.ca.

About MAJESTA®
MAJESTA®, the soft and green choice for household paper products, offers an innovative line of e•z flush bathroom tissue that provides the perfect balance of softness and flushability. MAJESTA® e•z flush breaks down quickly in water, making it ideal for homes with low flow and dual flush toilets. Every MAJESTA® product is made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 900 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., the company's forests are also certified under the Forest Stewardship Council (FSC). Part of the J.D. Irving Group of Companies, a family business in operation for more than 132 years, MAJESTA®'s head office is located in Dieppe, New Brunswick.

About TELUS
TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in Canada, with $11.2 billion of annual revenue and 13.2 million customer connections, including 7.7 million wireless subscribers, 3.3 million wireline network access lines, 1.4 million Internet subscribers and 743,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $300 million to charitable and not-for-profit organizations and volunteered 4.8 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

Learn more about the 2013 National Tree Day sponsors at majesta.com and telus.com.

For more information:

Sheri Papps / Andrea Hanft
Paradigm Public Relations
spapps@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223
Richard Walker
Director of Communications & Event Planning, Tree Canada
rwalker@treecanada.ca
613-567-5545 ext. 224 << Less

Canada's official day to celebrate trees is today - September 25, 2013
Sep 25, 2013
Canadians team up with tree Canada, MAJESTA and Telus to help plant 13,000 trees as part of the national tree Day challenge OTTAWA, ON (September 25, 2013) - Canadians were up to the challenge as they came together to help plant 13,000 trees as part of the National Tree Day Challenge. Throughout August and September, Canadians were challenged to organize planting events in their community or show their support by planting a virtual tree online. For every virtual tree, Tree Canada, MAJESTA and TELUS will plant a real one, bringing the total number of trees planted to 13,000. More >>

The National Tree Day Challenge is part of Tree Canada, MAJESTA® and TELUS' efforts to raise awareness for National Tree Day and encourage Canadians to plant trees in their own community.

"We want to thank everyone who showed their support and helped us reach our goal of planting thousands of trees across Canada," said Mike Rosen, President, Tree Canada. "We can't think of a better way to recognize National Tree Day and couldn't have done it without the support of Canadians from coast-to-coast and our great partners at MAJESTA® and TELUS."

The official kick-off to National Tree Day is happening today at 10:00 a.m. in Ottawa at Vincent Massey Park. During the event, local schools, families and individuals will take part in games, educational activities and tree plantings to celebrate the day. Local dignitaries will also join in the celebration, including Royal Galipeau, MP for Ottawa-Orléans.
"As you know, National Tree Day is a celebration of our forests and trees — and their importance to the quality of life in cities, towns and villages throughout Canada," said Royal Galipeau, MP, Ottawa-Orléans.

"Trees are a big part of what makes this country - the best in the world - so special."

About National Tree Day
Created in 2011 through a private members motion in the House of Commons, National Tree Day now occurs on the Wednesday of National Forest Week each September. National Tree Day encourages Canadians to get together to celebrate and appreciate the great benefits that trees provide, including clean air, wildlife habitat, reducing energy demand and connecting people with nature. For more information on National Tree Day, please visit nationaltreeday.ca.

About Tree Canada
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas. Learn more at treecanada.ca.

About MAJESTA®
MAJESTA®, the soft and green choice for household paper products, offers an innovative line of e•z flush bathroom tissue that provides the perfect balance of softness and flushability. MAJESTA® e•z flush breaks down quickly in water, making it ideal for homes with low flow and dual flush toilets. Every MAJESTA® product is made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 900 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., the company's forests are also certified under the Forest Stewardship Council (FSC). Part of the J.D. Irving Group of Companies, a family business in operation for more than 132 years, MAJESTA®'s head office is located in Dieppe, New Brunswick.

About TELUS
TELUS (TSX: T, NYSE: TU) is a leading national telecommunications company in Canada, with $11.2 billion of annual revenue and 13.2 million customer connections, including 7.7 million wireless subscribers, 3.3 million wireline network access lines, 1.4 million Internet subscribers and 743,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services, including wireless, data, Internet protocol (IP), voice, television, entertainment and video. In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $300 million to charitable and not-for-profit organizations and volunteered 4.8 million hours of service to local communities since 2000. Fourteen TELUS Community Boards lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

Learn more about the 2013 National Tree Day sponsors at majesta.com and telus.com.

For more information:

Sheri Papps / Andrea Hanft
Paradigm Public Relations
spapps@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223
Richard Walker
Director of Communications & Event Planning, Tree Canada
rwalker@treecanada.ca
613-567-5545 ext. 224 << Less

Tree Canada presents award to MAJESTA
Jul 18, 2013
DIEPPE (NB) - July 18, 2013-MAJESTA, the locally made, Treesponsible™ brand of household paper products was recognized by Tree Canada today, in a ceremony held at the J.D. Irving, Limited Moncton building at 100 Midland Drive in Dieppe, NB. More >>

Made from an ancient section of a tree dating back to around 2400 B.C., the Eterne Award is a national award given annually to companies who support Tree Canada and exemplify the very best in environmental stewardship. JDI, Co-CEO Robert K. Irving and Tree Canada President Michael Rosen, R.P.F. unveiled the award during the celebration.

"We at Tree Canada understand too well, that trees have been a passion of J.D. Irving, Limited since its founding," said Michael Rosen.

MAJESTA® paper products are made from trees grown in JDI managed forests. The soft, green brand, MAJESTA® goes beyond JDI's normal tree planting in that three (3) trees are planted for every one (1) used to make MAJESTA® products.

"At JDI, we believe trees and forests are an important part of our future. We have been in the forest products' business for over 130 years," said Mr. Irving. "We really believe tomorrow depends on what we do today. We are responsible for ensuring a healthy forest future for generations to come."

MAJESTA® has partnered with Tree Canada since 2009. Through their Trees of Knowledge competition, they have jointly awarded with Focus on Forests, three outdoor classrooms worth $20,000 each. The most recent winner was Island View School in Saint John, NB.

"In presenting MAJESTA® with the Eterne Award, we are recognizing the tangible link the company is making between trees and the quality of our children's schooling," said Rosen.
MAJESTA® will also be partnering with Tree Canada to promote National Tree Day on Sept. 25. More information on National Tree Day can be found at nationaltreeday.ca

<< Less

Island View School Wins $20,000 Outdoor Classroom as Part of the Third Annual MAJESTA Trees of Knowledge Competition
May 10, 2013
(Saint John, NB) May 10, 2013 - After six weeks of voting by Canadians from coast to coast, Island View School's dream of teaching and learning outdoors has come true as the winner of the 2013 MAJESTA Trees of Knowledge competition. As the winning school, Island View takes home the grand prize of a $20,000 outdoor classroom from MAJESTA, expert consultation from Tree Canada to help bring their classroom to life and outdoor learning curriculum support from Focus on Forests. More >>

"Congratulations to Island View School for being chosen by Canadians as the winner of the MAJESTA® Trees of Knowledge competition," says Jim Schedler, Vice President of Marketing for MAJESTA®. "We want to thank every finalist school for their hard work and participation, as well as every community and Canadian who came together to show their support and help these schools realize their dream of taking learning outdoors."

Island View School's new outdoor learning space will open in October 2013 and will feature a covered amphitheatre-like classroom with stepped seating, learning pods to facilitate smaller group learning and a new structure to help direct rain into the school's water garden. The school rallied support across their community through door-to-door campaigning, setting up voting booths at local sporting events and creating a "human" MAJESTA® logo. To create the logo, all the kids donned red t-shirts and formed an apple shape in the school yard. A photo was then taken from the roof of the school. The image became the face of Island View's campaign, appearing in all their social media channels.

"We are absolutely thrilled with the win. Our success in this competition was the result of the hard work put in by students, parents, staff members and the community, as ultimately they made this happen," says Mark Blucher, Principal, Island View School. "We are excited to get moving with the construction and begin learning in the classroom. I'm grateful to MAJESTA® for offering us this opportunity, as they made it possible to make our vision for an outdoor space a reality."

Other top finalists include Our Lady of Sorrows School in Petawawa, ON ($5,000), école VisionSt-Jean in Saint-Jean-sur-Richelieu, QC ($3,000) and école St. Thomas in Lloydminster, AB ($2,000). The winner of the $3,000 Most Creative Idea Award will be announced the week of May 13, 2013.

School submissions for the next MAJESTA® Trees of Knowledge competition will open in early September. More information can be found at www.majestatreesofknowledge.ca.

About MAJESTA®:
MAJESTA® is the soft and green choice for household paper products. MAJESTA® products are made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 877 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., the company's forests are also certified under the Forest Stewardship Council (FSC). Part of the J.D. Irving Group of Companies, a family business in operation for more than 132 years, MAJESTA®'s head office is located in Dieppe, New Brunswick.
Our promise is: We plant three trees for every one we use to produce MAJESTA® products. Both soft and green, MAJESTA® delivers the softness you can feel and feel good about. To learn more, visit: www.majesta.com. About Tree Canada:
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas. About Focus on Forests:
Focus on Forests provides hands-on curriculum linked activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Focus on Forests is a program of the Ontario Forestry Association. Together with Tree Canada, these two groups have combined their efforts to bring this forest education program to a Canada-wide audience and highlight the value that Focus on Forests plays in introducing forests to Canadian classrooms. This exciting new partnership is supported by Irving Consumer Products, the makers of MAJESTA® household paper products.

For more information:
Sheri Papps/ Andrea Hanft
Paradigm Public Relations
spapps@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223 << Less

Ten Canadian schools dreaming green with the opportunity to win a $20,000 outdoor classroom
Mar 18, 2013
DIEPPE, NB (March 18, 2013) - Ten Canadian schools are closer to their dream of winning a $20,000 outdoor classroom after being chosen as finalists in the 3rd annual MAJESTA Trees of Knowledge competition. Now it's up to Canadians to determine which school will bring their outdoor classroom to life by voting online at majestatreesofknowledge.cafrom March 18 until April 26, 2013. This year additional prizes have been added for the schools that finish 2nd ($5,000), 3rd ($3,000) and 4th ($2,000), and for the school with the most creative idea during the voting period ($3,000), so every vote counts. More >>

The Trees of Knowledge competition was launched in 2011 by MAJESTA®, Tree Canada and Focus on Forests to help schools take learning outdoors by creating inspiring and interactive spaces for students to learn about nature, the environment and sustainability. As part of the competition, schools from across the country submitted unique designs for their own outdoor classroom. A panel of expert judges, including representatives from MAJESTA®, Tree Canada and Focus on Forests, narrowed the submissions down to a list of ten finalists. The school who receives the most votes during the voting period will win the $20,000 outdoor classroom.

With the creativity and passion that each of the finalist schools put behind the design for their outdoor classroom, we expect it to be another close competition this year," says Jim Schedler, Vice President of Marketing for MAJESTA®. "Whether you vote for a school in your community, a school in your province, or any one of the outstanding submissions, we encourage Canadians to show their support, vote daily and help their favourite school come out on top. Canadians who vote can also enter for a chance to win a $10,000 cash prize from MAJESTA®."

Representing communities from coast to coast, the 10 finalist schools include:

1. Seymour Heights Elementary - BC
2. Eagle River Secondary School - BC
3. école St. Thomas- AB
4. Rutherford School - AB
5. Loreburn Central School - SK 6. Our Lady of Sorrows Catholic School - ON
7. St. Gabriel Catholic Elementary - ON
8. Hillcrest Elementary School - ON
9. VisionSt-Jean - QC
10. Island View School - NB

NEW BRUNSWICK:
Island View School (Grades K-5)
Saint John, NB

Island View School would like to build a covered outdoor learning space, using the hillside in their schoolyard to create an amphitheatre-like classroom with stepped seating. Learning pods will also be built on the hillside to facilitate smaller group learning, while a new structure will be used to direct rain into the school's water garden.

QUEBEC:
Vision St-Jean (Grades JK-6)
Saint-Jean-sur-Richelieu, QC

Vision St-Jean opened its doors in 2011. The new school would like to build an outdoor classroom to create a space for hands-on environmental learning. The new space will help introduce students to plant and bird species native to the area, and will include birdhouses, birdfeeders, a story-time corner and a weather station to monitor the environment.

ONTARIO:

Our Lady of Sorrows Catholic School (Grades JK-7) Petawawa, ON

Our Lady of Sorrows Catholic School wants to provide its students with a hands-on outdoor learning space. In addition to using the space to develop a community garden, the school plans to start a composting program for the school's organic waste and fill the classroom with trees to create shade for comfortable outdoor education.

St. Gabriel Catholic Elementary School (Grades JK-8) Windsor, ON

St. Gabriel Catholic Elementary School's idea for an outdoor classroom includes an eclectic mix of elements for students of all ages. The school's outdoor space will include a natural wood stage with log seating, outdoor painting stations, birdhouses, butterfly gardens and plenty of wooden tables and benches to provide learning areas for its students. Hillcrest Elementary School (Grades JK-8) Owen Sound, ON

Hillcrest Elementary School is at the foot of the Niagara Escarpment, providing a natural surrounding for its outdoor classroom. The school wants to create three outdoor classroom areas to provide hands-on horticultural experiences to its primary, junior and senior students. The space will also include a butterfly garden to facilitate the grade one class as they study, care for and release monarch butterflies.

Saskatchewan:

Loreburn Central School (Grades K-12) Loreburn, SK

Loreburn Central School's plans for an outdoor space includes a large octagon-shaped gazebo with enough room and seating for an entire class, much-needed greenery and an outdoor pathway to their school. The gazebo will also be equipped with a chalkboard for lessons and will function as an eating area and space for students to view outdoor activities such as football games or track and field events.

ALBERTA:

école St. Thomas (Grades JK-7) Lloydminster, AB

école St. Thomas' vision for an outdoor classroom focuses on natural wood features, including a wooden gazebo for small-group lessons, a gathering circle using tree stumps, large wooden animal sculptures placed throughout the space, and a large totem pole. The addition of raised planters would also allow students to plant corn, sunflowers, and other plants indigenous to the area.

Rutherford School (Grades K-6 & Preschool) Edmonton, AB

Rutherford School's outdoor classroom site is nestled within century old trees. A pathway leading to the site will be lined with student-built birdhouses, and an existing sun-dial will be revamped with flower beds to attract hummingbirds and butterflies. The outdoor classroom will also be equipped with interlocking wooden planks for seating and climbing, and a chalkboard designed to withstand the elements.

BRITISH COLUMBIA:

Seymour Heights Elementary (Grades K-7) North Vancouver, BC

Already at capacity, Seymour Heights Elementary school wants to develop an outdoor classroom to provide much-needed additional learning space for its students. Not only will the new space be used as an area for students to interact and connect with each other, it will also be used as a venue for members of the community to meet and learn together outdoors.

Eagle River Secondary School (Grades 8-12) Sicamous, BC

Eagle River Secondary School hopes to revitalize its outdoor courtyard. Currently consisting of only a few picnic tables, the school would like to add a number of elements to the outdoor space, including a greenhouse and garden for its science classes. The school also hopes to include an aboriginal medicine wheel to emphasize the community's roots.

About MAJESTA®:
MAJESTA® is the soft and green choice for household paper products. MAJESTA® products are made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted more than 877 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., the company's forests are also certified under the Forest Stewardship Council (FSC). Part of the J.D. Irving Group of Companies, a family business in operation for more than 132 years, MAJESTA®'s head office is located in Dieppe, New Brunswick.

Our promise is: We plant three trees for every one we use to produce MAJESTA® products. Both soft and green, MAJESTA® delivers the softness you can feel and feel good about. To learn more, visit: www.majesta.com.

About Tree Canada:
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas.


About Focus on Forests:
Focus on Forests provides hands-on curriculum linked activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Focus on Forests is a program of the Ontario Forestry Association. Together with Tree Canada, these two groups have combined their efforts to bring this forest education program to a Canada-wide audience and highlight the value that Focus on Forests plays in introducing forests to Canadian classrooms. This exciting new partnership is supported by Irving Consumer Products, the makers of MAJESTA® household paper products.

For more information:
Sheri Papps/ Andrea Hanft
Paradigm Public Relations
spapps@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223 << Less

ROYALE Launches 50th Anniversary Promo
Jan 22, 2013
ROYALE is celebrating its 50th anniversary with a major consumer sweepstakes starting January 21, 2013. Participants search for 1 of 500 Golden Kitten Tickets either inside specially marked packages of ROYALE tissue products or online at royale.ca. Participants enter the PIN code on the ticket to determine what prize they have won. More >>

There is over $50,000 in instant prizing, and a chance to be entered for the Grand Prize cash award of $50,000. From the instant prize winners, 5 will announced in early June to take part in a trivia contest at the end of the month. The winner of the trivia contest (trivia questions from the past 50 years), will win the Grand Prize. The promotion is supported with National TV, a sponsorship with Entertainment Tonight Canada, as well as internet and Facebook advertising << Less

Tiger Towel® paper towel takes Silver!
Jun 25, 2012
Moncton- ROYALE and MAJESTA tissue recently received recognition for their marketing and promotional campaigns at an international level. Together ROYALE and MAJESTA captured three Summit International Awards (SIA) for their television and video work. More >>

"We're extremely proud of our products and the work that goes into promoting them to our consumers, therefore it's wonderful to be recognized internationally" said Gary Macintosh, Director of Marketing - ROYALE®. "We look forward to continuing to develop quality and unique campaigns that support our brand positioning thru compelling, relevant and engaging messages for our consumers."

The 2012 Summit Award winners were selected from thousands of submissions and represented 22 countries. ROYALE® received a Silver Award for the ‘Royale Princess' commercial in the ‘Consumer Product TV' category, and received a Bronze Award for the same commercial in the ‘TV over $75,000' category. MAJESTA® received a Bronze Award for the "MAJESTA® Treesponsible Story" in the Video $10K-25K category. << Less

Central Elementary School wins $20,000 Outdoor Classroom as part of the Second Annual Trees of Knowledge competition
May 28, 2012
(Swift Current, SK) May 28, 2012 - It's not easy being green, but staff and students at Central Elementary School in Swift Current, Saskatchewan have succeeded as the 2012 winners of the annual MAJESTA Trees of Knowledge Competition. Canadians from coast to coast voted online for their favourite school with Central Elementary coming out on top. Now, the school will be awarded an outdoor classroom valued at $20,000 from MAJESTA, the soft and green choice for household paper products, in partnership with Tree Canada and Focus on Forests. More >>

As the oldest school in the city of Swift Current and a declared heritage site, Central Elementary will use the new outdoor classroom to help students learn about and discover the beauty of nature through planting, growing, composting, creating and reflecting The whole school got behind the competition and Central Elementary rallied support from the community by organizing neighborhood blitz events, work bee gatherings to prep the soil and events such as "A Place Where Our Ideas Bloom." In addition to working with the City to have April 16 to 22 declared as Vote Central Week, the school also received support and encouragement from the Mayor of Swift Current and the Premier of Saskatchewan. Plans have been ongoing for the Centennial year celebrations and Central Elementary will work towards having the outdoor learning space operational in time for the big celebration in 2014.

"Congratulations to Central Elementary School for being chosen by Canadians as the winner of the MAJESTA® Trees of Knowledge Competition," says Jim Schedler, Vice President of Marketing for MAJESTA®. "Not only is the goal of the competition to help schools bring environmental education into the classroom and take learning outdoors, but it also inspires teachers, parents, students and communities to come together in a positive and uplifting way."

"A surprising outcome from Central School's participation in the MAJESTA® Trees of Knowledge competition has been the school and community pride for this project. This competition has brought us and the community closer," says Bryan Braun, Principal, Central Elementary School.

As part of the MAJESTA® Trees of Knowledge Competition, schools from across the country applied for their chance to win a $20,000 outdoor classroom. A panel of judges from MAJESTA®, Tree Canada and Focus on Forests narrowed the submissions down to a list of ten finalists from which the winner was chosen by an online vote. Central Elementary spread the word and finished with the most votes of all finalists, which represented regions from coast-to-coast. Other top finalists were Sussex Elementary School in Sussex, New Brunswick, which finished in second place, and Hilson School in Ottawa, Ontario which finished in third.

School submissions for the 2013 MAJESTA® Trees of Knowledge Competition will open on September 4, 2012. Visit www.majestatreesofknowledge.ca for more information now on how to get started on preparing for the formal submission period.

About MAJESTA®:
MAJESTA® is the soft and green choice for household paper products. MAJESTA® products are made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 850 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). In the U.S., the company's forests are also certified under the Forest Stewardship Council (FSC).

Our promise is: "We plant three trees for every one we use to produce MAJESTA® products." Both soft and green, MAJESTA® delivers the softness you can feel and feel good about.

About Tree Canada:
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas.

About Focus on Forests:
Focus on Forests provides hands-on activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Focus on Forests is a program of the Ontario Forestry Association. Together with Tree Canada, these two groups have combined their efforts to bring this forest education program to a Canada-wide audience and highlight the value that Focus on Forests plays in introducing forests to Canadian classrooms. This exciting new partnership is supported by Irving Consumer Products, the makers of MAJESTA® household paper products.

For more information:
Laura Arlabosse-Stewart/
Andrea Hanft
Paradigm Public Relations
lstewart@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223 << Less

Voting begins across Canada to choose one of ten schools to win a $20,000 outdoor classroom
Mar 28, 2012
TORONTO (March 28, 2012) - Ten finalists remain in the MAJESTA Trees of Knowledge competition and it's now up to Canadians to get online and vote to determine which school will receive a $20,000 customized outdoor classroom. More >>

Schools from across the country submitted detailed applications to the competition and a panel of expert judges, including representatives from MAJESTA®, the soft and green choice for household paper products, Tree Canada and Focus on Forests, narrowed the submissions down to a list of ten finalists. From these finalists, the winning school will be decided by a public vote at www.majesta.com, running from March 28 to May 11, 2012. As an incentive for Canadians to participate in selecting a winning school, every person who votes also has the opportunity to enter for a chance to win a $10,000 cash prize from MAJESTA®.

"Last year's winner did an outstanding job rallying the community to get involved with the competition. With the fantastic applications submitted and passion exhibited by the schools this year, it should be another close and exciting race," says Jim Schedler, Vice President of Marketing for MAJESTA®. "Ultimately, this competition aims to get Canadian schools and communities talking about the importance of protecting and preserving the environment, environmental education and making time to get outdoors."

Each of the schools participating in the Trees of Knowledge competition created a unique design for their own outdoor classroom, including elements such as gardens, nature trails, shaded study areas and opportunities for hands-on learning. Encouraging schools to take learning outdoors, each outdoor classroom will create an inspiring and interactive space for students to learn about nature, the environment and sustainability.

The ten finalist schools represent communities from coast to coast:

1. école Beaubassin - NS


2. Sussex Elementary - NB


3. Killaloe Public - ON


4. Thor College - ON


5. Brookside Public - ON


6. Hilson Avenue Public - ON


7. C.E. Broughton Public - ON


8. Central Elementary - SK


9. Homesteader Elementary - AB


10. Pleasantside Elementary - BC

ATLANTIC CANADA:

école Beaubassin (Grades K - 5)


Halifax, NS


école Beaubassin has created a committee of students, faculty and parents to help transform their concrete school yard into a green space for students to read, write and reflect in a relaxing outdoor environment. école Beaubassin aims to develop a responsible student body that cares for the environment and continues to protect it into adulthood.

Sussex Elementary School (Grades K - 5)


Sussex, NB


Sussex Elementary School is working to educate students about the environment and environmental stewardship through the creation of an "Acadian Garden" with flowers, shrubs and tree species. As the first phase of brushing and path construction is complete, the school aims to add new species over the next five years and make a natural area accessible to students and teachers for education and recreation purposes.

ONTARIO:

Killaloe Public School (Grades K - 8)


Killaloe, ON


Killaloe Public School encourages students to interact with and learn about their interconnectedness to the environment. As a focal point for the naturalization of the schoolyard, the outdoor classroom would create a positive learning environment promoting resource stewardship, physical activity and each student's connection to their natural surroundings. With an inclusive community-based approach, the outdoor classroom would be open to other schools in Renfrew County.

Thor College (Grades Pre-K - 8)


Cookstown, ON


Thor College is one of the only remaining "country" schools and strives to use the 100-acre facility as an outdoor learning environment. Helping students learn about the world they live in, Thor College's goal is to expand their environmental education program and "Green Curriculum" initiatives through the outdoor classroom. Included in the project is the creation of a greenhouse and a water system that would utilize the rain water from the roof of the school building.

Brookside Public School (Grades JK - 8)


Lucknow, ON


Brookside Public School is a rural school committed to promoting environmental stewardship. As many students will continue on in the agriculture industry, an outdoor classroom will be used to promote responsible land use and the importance of planting trees to benefit the environment while emphasizing the importance of biodiversity among students. Turning the schoolyard into more than just a play space, the outdoor classroom would be used to meet a variety of curriculum needs.

Hilson Avenue Public School (Grades K - 6)


Ottawa, ON


Hilson Avenue Public School has been creating a plan for an outdoor classroom for the past year with support from the student body, faculty and parents. Serving a diverse population that includes many first-generation Canadian students, this outdoor classroom will turn an underused corner of the school yard into a space that provides students with a hands-on, highly interactive opportunity to learn about their new country and its environment.

C.E. Broughton Public (Grades JK - 8)


Whitby, ON


C.E. Broughton Public is an Eco School and looks to provide a venue to educate students about the environment while sparking an interest in conservation and sustainability. The school grounds are the centre of student life and school administration, parents and students have been working toward creating an outdoor classroom for many years. C.E. Broughton Public has plans to create a nature/fitness trail and a nature study area using natural, recycled or reused materials.

Saskatchewan:


Central Elementary School (Grades Pre-K - 5)


Swift Current, SK


Central Elementary School is the oldest school in the city of Swift Current and has been declared a Heritage Site, celebrating its centennial year in 2014. It is the school's desire to landscape the space while maintaining the heritage feel so that students, teachers, and the community have opportunities to enjoy the calm space and fresh air and to discover the beauty of nature. The school hopes to get students involved with planting and caring for the outdoor space.

ALBERTA:


Homesteader Elementary School (Grades K - 6 and Early Education)


Edmonton, AB


Homesteader Elementary School is filled with staff who want to help students achieve their goals and students who want to do their best and learn. The school plans to create an outdoor classroom with gardens focused on encouraging good health, well-being and using the school's "Seven Habits". Positively impacting each student's education, the classroom would be a place for students and the community to study and relax, while enjoying the peaceful environment and fresh air.

BRITISH COLUMBIA:

Port Moody, BC


Located in a rich, abundant and beautiful ecosystem, Pleasantside Elementary School provides a suitable space for an outdoor classroom. Not only would the classroom be used by students at the school, but it would be open to all schools in the Coquitlam School District. The school would use the classroom to provide students with the opportunity to study the life cycle of trees while learning about the importance of forests, social responsibility and sustaining and protecting the environment.

The winning school will celebrate the completion of their new outdoor classroom at a planting event in the fall of 2012.

About MAJESTA®:
MAJESTA® is the soft and green choice for household paper products. MAJESTA® products are made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 850 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). Our promise is: "We plant three trees for every one we use to produce MAJESTA® products." Both soft and green, MAJESTA® delivers the softness you can feel and feel good about.

About Tree Canada:
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas.

About Focus on Forests:
Focus on Forests provides hands-on activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Focus on Forests is a program of the Ontario Forestry Association. Together with Tree Canada, these two groups have combined their efforts to bring this forest education program to a Canada-wide audience and highlight the value that Focus on Forests plays in introducing forests to Canadian classrooms. This exciting new partnership is supported by Irving Consumer Products, the makers of MAJESTA® household paper products.

For more information:
Laura Arlabosse-Stewart/ Andrea Hanft
Paradigm Public Relations
lstewart@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223 << Less

Best paper towels
Jan 01, 2012
When it comes to slurping up spills, some paper towels really do "bring it," which is Bounty's challenge to the messy among us. Best of the 23 we tested are plain Bounty and Bounty Extra Soft. But all Bounty products aren't equal: A third version, Bounty Basic, absorbed less than its brandmates. More >>

We tested absorption (the weight of water that a 25-square-inch piece of paper towel could hold) and scrubbing (the number of strokes needed to tear a section of wet paper towel rubbed over a mildly abrasive surface). The best at scrubbing survived five to 10 times as many scrubbing strokes as those that tore most easily. We also assessed wet strength (force required to pull a section of wet towel apart).

Prices ranged widely, from $1.46 to $5.12 per 100 square feet, but you needn't pay top dollar. Great Value (Walmart) cost $1.82 per 100 square feet and was very good; Earth Friendly Products, one of the priciest, was lowest rated of all.

Bottom line. Try one of the three recommended products: Bounty, Bounty Extra Soft, Up&Up (Target) East << Less

J-D Irving Gets Environmental Award
Dec 12, 2011
For the first time in 36 years, a New Brunswick company getting recognized for innovations in energy efficiency. More >>

An award from the Canadian Industry Program for Energy Conservation going to Irving Paper for its efforts to reduce its carbon footprint.

Over the past 5 years, the Pulp and Paper Division has reduced its fossil fuel consumption by 50%.

According to the company, that's the equivalent of taking 32 thousand cars off the road.

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Trees of Knowledge is Back
Nov 24, 2011
The seeds have been planted, now we're looking to grow:Trees of Knowledge is back to give away another outdoor classroom- Canadian schools can enter now for a chance to win a $20,000 outdoor classroom from MAJESTA, Tree Canada and Focus on Forests -TORONTO (November 24, 2011) - The Trees of Knowledge™ program is back for 2012 and will award one eco-conscious school a complete, customized outdoor classroom, valued at $20,000. The program was created last year by MAJESTA, the soft and green choice for household paper products, in partnership with Tree Canada and Focus on Forests to help teachers and students experience the benefits of being outdoors. All Canadian schools can apply by visiting www.majesta.com and entering before January 27, 2012. More >>

"We created the Trees of Knowledge program to help educate Canadian students and teachers about the importance of environmental sustainability. The winning school gets to see the benefits in action with an outdoor classroom," says Jim Schedler, Vice President of Marketing for MAJESTA®. "Judging from the impressive entries we received last year, many Canadian schools, teachers and students are passionate about the environment. The contest has taken root in its first year and we are looking to branch out and receive submissions from all across Canada this year."
Last year's program received more than 50 applications from schools across the country. The creative submissions included ideas that ranged from composting initiatives to the design of a living roof, which would feature plant life growing from it. The winning submission, from St. Paul Elementary School in Beaconsfield, Quebec, outlined how the classroom would be used to enrich learning experiences and foster an appreciation for the environment.
"We want to thank all the schools that entered in 2011. We're very excited about the new elements of our program for 2012, which includes the addition of a video component and allowing 2011 applicants to make minimal changes to their entry from last year and to resubmit," says Schedler. "Interested schools should visit www.majesta.com for more information and resubmit or apply for the first time to our Trees of Knowledge program. It's an innovative way to drive home the importance of the environment to the next generation."
The winning school will receive:

- A customized outdoor classroom, valued at $20,000.
- The outdoor classroom can include things like topsoil, boulders/furniture (large rocks, logs/stumps), coniferous trees, deciduous trees, shrubs, or planters.
- Trees of Knowledge program partners, Tree Canada, an organization dedicated to empowering communities to develop and maintain their green infrastructure, will provide technical support to the school. The school will also receive curriculum support through Focus on Forests, a teaching tool that provides hands-on activities and support materials for outdoor learning.

How the Trees of Knowledge competition works:

- To enter the Trees of Knowledge competition, schools must submit the following by January 27, 2012:
- A completed application form, available to download at: www.majestatreesofknowledge.ca/apply
- A 400 word essay on why their school is the most worthy candidate for an outdoor classroom
- One to five photos of the school grounds, including the proposed site of the outdoor classroom
- A landscape-site plan
- A letter of commitment for the outdoor classroom project from the School Board
- A two minute video component entry (optional)

Applications will be judged based on criteria such as the strength of the plan, the impact the classroom will have and the longevity and sustainability of the outdoor classroom project. Judges will select the finalist schools from which the winner will be chosen by online voting.
About MAJESTA®:
MAJESTA® is the soft and green choice for household paper products. MAJESTA® products are made from trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 850 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). Our promise is: "We plant three trees for every one we use to produce MAJESTA® products." Both soft and green, MAJESTA® delivers the softness you can feel and feel good about.
www.majesta.com
About Tree Canada:
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of a 13-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas. www.treecanada.ca
About Focus on Forests:
Focus on Forests provides hands-on activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Focus on Forests is a program of the Ontario Forestry Association. Together with Tree Canada, these two groups have combined their efforts to bring this forest education program to a Canada-wide audience and highlight the value that Focus on Forests plays in introducing forests to Canadian classrooms. This exciting new partnership is supported by Irving Consumer Products, the makers of MAJESTA® household paper products. www.focusonforests.ca
For more information:
Laura Arlabosse-Stewart / Andrea Hanft
Paradigm Public Relations
lstewart@paradigmpr.ca / ahanft@paradigmpr.ca
416-203-2223 << Less

ROYALE supports Shoppers Drug Mart Weekend to End Women's Cancers
Sep 21, 2011
This summer, men, women and children came from all over the country; from St. John's to Victoria, to join together in the fight against women's cancers. Millions of dollars were raised, and many memories were made. A special thank you goes out to the thousands of Walkers, Volunteers, and Supporters. Thanks as well to the ROYALE Kittens Facebook Community. With their LIKES, they raised an additional $8,641 for the Shoppers Drug Mart Weekend to End Women's Cancers. More >>

ROYALE® is proud to partner with and support some exceptional organizations and causes. Please visit us here (http://royale.ca/community.aspx?id=186&langtype=1033) and take a moment to learn a little about each one. << Less

SCOTTIES Facial Tissues Introduces "The Laura Ashley Collection"
Sep 07, 2011
Burlington, MA — There will be a new twist to home décor this fall as SCOTTIES Facial Tissue launches "The Laura Ashley Collection". This exclusive line will combine SCOTTIES Softest Ever Ultra Facial Tissue with signature prints from Laura Ashley, one of the world's most loved fashion and home furnishings brands. The new packaging has been designed with signature Laura Ashley prints with which the brand is synonymous. The SCOTTIES Laura Ashley Collection will be available exclusively at Target beginning in September. More >>

"Research shows that consumers care about the design of a facial tissue box just as much as they care about the quality of the product inside," says Joe Richards, Director of Marketing for SCOTTIES®. "When we asked consumers what design brand they would like to see created as a tissue box, Laura Ashley was at the top of the list."
These new Fall designs are the first to emerge from SCOTTIES® multi-year, exclusive agreement with the global fashion and home décor giant. With consumer awareness levels of the Laura Ashley brand of 88% (2009 Zoomerang Brand Survey), SCOTTIES® is offering consumers a unique opportunity based on extensive research. "We're combining our Ultra Premium Tissue with the distinctive look of a well known global design leader to offer consumers a product that is like no other in its category," says Richards.
With a successful launch of the Laura Ashley Collection at Target, SCOTTIES® will expand the design portfolio in 2012, with plans for retail expansion across the United States.
About SCOTTIES® Facial Tissues
Considered one of the top facial tissue manufacturers in the United States, SCOTTIES® Facial Tissues is owned by Irving Tissue Limited. a Canadian-based and family owned company committed to managing its operations in an environmentally sustainable and socially responsible manner. For more information about SCOTTIES® Facial Tissues and it's Tree Planting Promise, please visit www.scottiesfacial.com.
About Laura Ashley
Laura Ashley, Inc., headquartered in Fort Mill, S.C., is the exclusive licensing arm of the Laura Ashley brand name in North and South America. Established in London in 1953, Laura Ashley is one of the world's best-loved fashion and home furnishings brands. Currently, Laura Ashley has more than 39 licensed product lines in North and South America, ranging from women's fashion and accessories, children's apparel, craft and sewing products, and a variety of home furnishings and accessories. For additional information visit www.lauraashley-usa.com. << Less

ROYALE Towels
Jul 12, 2011
ROYALE is celebrating its 50th anniversary with a major consumer sweepstakes starting January 21, 2013. Participants search for 1 of 500 Golden Kitten Tickets either inside specially marked packages of ROYALE tissue products or online at royale.ca. Participants enter the PIN code on the ticket to determine what prize they have won. More >>

There is over $50,000 in instant prizing, and a chance to be entered for the Grand Prize cash award of $50,000. From the instant prize winners, 5 will announced in early June to take part in a trivia contest at the end of the month. The winner of the trivia contest (trivia questions from the past 50 years), will win the Grand Prize. The promotion is supported with National TV, a sponsorship with Entertainment Tonight Canada, as well as internet and Facebook advertising << Less

ROYALE Launches 50th Anniversary Promo
Jan 22, 2013
ROYALE is celebrating its 50th anniversary with a major consumer sweepstakes starting January 21, 2013. Participants search for 1 of 500 Golden Kitten Tickets either inside specially marked packages of ROYALE tissue products or online at royale.ca. Participants enter the PIN code on the ticket to determine what prize they have won. More >>

There is over $50,000 in instant prizing, and a chance to be entered for the Grand Prize cash award of $50,000. From the instant prize winners, 5 will announced in early June to take part in a trivia contest at the end of the month. The winner of the trivia contest (trivia questions from the past 50 years), will win the Grand Prize. The promotion is supported with National TV, a sponsorship with Entertainment Tonight Canada, as well as internet and Facebook advertising << Less

Royale Launches 50th Anniversary Promo
Jan 22, 2013
It's everything you expect from a ROYALE Towel. Introducing our thickest, strongest, most absorbent ROYALE towel ever. It's strong enough for everyday household cleaning and absorbent enough for the biggest spills. No matter what job you tackle with this new ROYALE towel we think you will agree it combines quality and performance with that soft ROYALE touch. More >>

ROYALE® towels are on their way to stores now. Check out our best towel yet. Click here to learn more about all the products in the ROYALE® family. << Less

ROYALE launches ROYALE Kittens Twitter page
Jul 12, 2011
We're so excited to be tweeting all the most up-to-date news, rewards, and savings directly to you through your computer and mobile phone. Start following our tweets today at www.twitter.com/ROYALEKittens.

ROYALE MEGA Bath Tissue
Jun 14, 2011
ROYALE MEGA rolls have the same soft & thick ROYALE bathroom tissue you love, just more of it! Each roll of ROYALE MEGA bathroom tissue has 360 sheets which means you change the roll less often. Try ROYALE MEGA bathroom tissue in a 9, 12, or 18 pack today. More >>

Click here to learn more about all the products in the ROYALE® family. << Less

MAJESTA Trees of Knowledge
May 04, 2011
On May 4th MAJESTA, partnered with Tree Canada and Focus on Forests, launched their new, educative, Trees of Knowledge Competition. MAJESTA is giving one lucky Canadian school the chance to win an outdoor classroom valued at $20,000! To learn more about the competition, read the official press release below: More >>

Can getting students outside help get them thinking outside the box? Can a little extra sunshine make students a little brighter? To help teachers and students experience the benefits of being outdoors, MAJESTA®, the soft and green choice for household paper products, has created its Trees of Knowledge program. The program invites Canadian schools to submit applications for a chance to win a complete, customized outdoor classroom, valued at $20,000.
"Dating back as far as Sir Isaac Newton's discovery of gravity while sitting under a tree, educators and students have benefited from learning in outdoor classrooms. Spending time outside can help foster an environmental ethic among students, improve social interactions and lead to higher scores on standardized tests," says Jim Schedler, Vice President of Marketing for MAJESTA®. "We encourage all schools to visit www.majesta.com and apply to our Trees of Knowledge program. It's easy to see the benefits of incorporating time spent outdoors into the curriculum."
The contest is open to all Canadian schools and the deadline for applications is August 12, 2011. The winning prize is valued at $20,000 and can include things like topsoil, boulders/furniture (large rocks, logs/stumps), coniferous trees, deciduous trees, shrubs, or planters depending on the winner's proposal. As partners in the Trees of Knowledge program, Tree Canada, an organization dedicated to empowering communities to develop and maintain their green infrastructure, will provide technical support to the school. The school will also receive curriculum support through Focus on Forests, a teaching tool that provides hands-on activities and support materials for outdoor learning.

For a chance to win a Trees of Knowledge outdoor classroom, schools must submit:

- A completed application form, available to download at: www.majestatreesofknowledge.ca/;
- A 500 word essay on why their school is the most worthy candidate for an outdoor classroom;
- One to five photos of the school grounds, including the proposed site of the outdoor classroom;
- A landscape-site plan;
- A letter of commitment for the outdoor classroom project from the School Board.

Applications will be judged based on criteria such as the impact the classroom will have and the longevity and sustainability of the outdoor classroom project. Judges will select the finalist schools from which the ultimate winner will be chosen by online voting.
"At MAJESTA®, we've made a commitment to sustainability. It's a priority for our brand and for our parent company J.D. Irving, Limited. We call it being ‘tree-sponsible' and have made a promise to plant three trees for every one that we use to produce MAJESTA® products," says Schedler. "We want to help our next generation get involved and learn about the benefits of the environment. An outdoor classroom is a great place to start, and plant the seed about environmental learning and stewardship.

" About MAJESTA®:
MAJESTA® is the soft and green choice for household paper products. MAJESTA® products are made from new wood fibres of trees from J.D. Irving, Limited's forests. As part of its award-winning commitment to responsible forest management, J.D. Irving, Limited plants seedlings every spring and summer to reforest the woodlands. In the past 50+ years, J.D. Irving, Limited has planted over 827 million trees. Since 2001, J.D. Irving, Limited's forests have been certified by The Sustainable Forestry Initiative Inc. ("SFI"). Our promise is: "We plant three trees for every one we use to produce MAJESTA® products." Both soft and green, MAJESTA® delivers the softness you can feel and feel good about.
About Tree Canada:
Tree Canada is a not-for-profit, charitable organization established in 1992. Under the direction of an 11-member volunteer Board of Directors, Tree Canada provides education, technical assistance, resources and financial support through working partnerships to encourage Canadians to plant and care for trees in rural and urban areas.
About Focus on Forests:
Focus on Forests provides hands-on activities and support materials to assist teachers of all grade levels. The lesson plans are well organized and designed to be easily adapted to any teaching environment or grade level. Tree Canada and the Ontario Forestry Association have formed a National Education Partnership, highlighting the value that Focus on Forests plays in introducing forests to Canadian classrooms. Together, these two groups have combined their efforts to bring a Canada-wide forest education program. This exciting new partnership is supported by Irving Tissue Corporation, the makers of MAJESTA® household paper products.

Click Below to Learn More:
www.majestatreesofknowledge.ca/

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